In part one of our blog series, we looked at a handful of things that you can do to help your drum store succeed. Wrapping things up in part two, here are a handful of more tips for running a successful drum shop. Contact Universal Percussion today to set up an order for a variety of percussion accessories!
Know Your Customer Base
A drum shop in a hip and happening part of New York City is going to be different from a drum shop in a suburban Midwest city, and a lot of this has to do with the customer base. If your drum shop is located in a musician-heavy area of New York, chances are your customer base is going to be a lot of gigging musicians looking for drum sticks, heads and other accessories that active musicians needs. If your store is located in the suburbs, you’re likely to get a lot of players who are perhaps playing drums as a hobby, as well as school-aged kids that are just picking up the instrument. With this in mind, it’s important to know your customer base and stock your store with items that cater specifically towards their needs. While yes, expanding your customer base is important, the first step is to determine what your main customer base is. If your customer base is largely school-aged kids, for example, making sure that you stock all the necessary items for beginners is key, and by not doing that, you’ll be missing out on so many sales. On the flipside, if you’re largely dealing with gigging musicians, stocking all the essentials for active drummers is equally as important. Once you establish your main customer base, you can work on expanding upon it.
Stand Out From Your Competitors
Whether you’re competing with five other music retailers in your town or just one other, the important thing to do in relation to competition is to stand apart from the rest. Music retail stores sometimes get a bad reputation for a variety of reasons-from offering poor customer service to not having a good variety of products to pricing items too high. Whatever the case may be, the last thing you want to do is create reasons for people to not buy your drum and percussion accessories; you want to create reasons why people choose your drum shop over the others. Whether if you aim to provide them with a level of customer service that’s absent amongst your competitors, offer specific products that they don’t offer or otherwise, standing apart from your competition is a great way to ensure your business’ success. As we mentioned earlier, keeping up with trends is a great way to do so. While some manufacturers may not be paying attention to current trends, if you choose to do so, your shop can be the shop in town that stocks smaller kick drum heads, for example. Whatever it is that choose to do, by making your drum shop stand apart from the rest, you’ll develop a reputation as being the store to go to for drummers in your city.
Drum Accessories for A Variety of Drummers
Whether you’re looking for the best in drum heads, hardware, cymbals or sticks, Universal Percussion is proud to be America’s largest drum product retailer. Reach out to us today to stock your store with a variety of products from brands you know and trust, from Remo and Zildjian to LP, Vic Firth and more. Get in touch with us today!